At some time or the other, all of us have come across maternity photos in our social media feed involving a mother-to-be with a pregnant belly, some soft lighting and flowing garments and of course the loving maternal gaze.
But things take a new and unexpected turn in Germany as the brand of beer of the name Bergedorfer Bier has come up with a series of advertisements graced by men who showcase an entirely different kind of bump achievement- the beer belly!
German brewery Bergedorfer Bier’s slogan is “brewed with love,” and together with Hamburg-based ad agency Jung von Matt/Alster they decided to capture that slogan through the magic of what might be called “beer belly paternity photography.”
Each picture of the advertisement campaign involves a picture of a man gazing lovingly at his beer belly as if it were truly harbouring their baby!
The lengths to which brands go to popularize their products is simply surreal!