Reliance Jio has become one of the strong players in the telecom market with its cheap plans and heavy data schemes, which have brought down the 4G rates of other telecom companies as well. Having conquered this space, it now plans to foray into the 4G smartphone arena, the new phone which will go on sale in September. The reason it has gained a lot of limelight is because it will effectively be free!
Titled as “India Ka Smartphone”, the buyer will have to shell out a deposit of Rs. 1500 which will be refundable, making it to be free. The amount, however, will be returned once the phone is given back after three years. This move is to increase the subscriber base, which is estimated to about 50 crore feature phone users who have not been able to join the Jio 4G bandwagon because of the high costs associated with smartphones.
The new phone will have 4G VoLTE and have in-built apps such as apps like JioCinema, JioTV, and JioMusic. The pre-booking of the phone begins from 24th August from the MyJio app and offline Jio stores. Users who pre-book will be able to buy the phone from September, on a first come first serve basis.
The data plans begin with Rs. 153 with 500mb/day data availability. If one does not want to use monthly packs, then there are two sachet packs, at Rs. 24 for two days, or Rs. 54 per week.
The exact specifications are not officially out, but there will atleast be two versions of the smartphone. One with the Qualcomm processor, and another could come with a Spreadtrum chipset.
The screen can be mirrored on a LED or CRT TV, via a cable. This will also support UPI payments, and debit and credit card payments, Facebook, Jio Browser.
Mukesh Ambani Said,
“There are 78 crore mobile phones in India. However, in this 78 crore, there are more than 50 crore feature phone users, who have been left out. They can neither afford the cheapest LTE smartphone, nor the exorbitant cost of data.”
Reliance Jio has completely changed the face of the telecom industry by targeting the common man for whom the advanced smartphones and 4G data usage were a distant dream. This will force the other telecom players to renew their strategy to prevent the monopoly of Jio in the market by coming up with innovative schemes.